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Alliance researchers have devised and applied technologies that bridge the gap between the real and virtual worlds, linking digital data to physical entities. The ability to embed personal stories in objects and places has impacted on the way National Museums Scotland sources and displays collections, while Oxfam has used the research to bring added value to donated goods, leading to an increase in store sales of 53% over a week-long period. Mobile Visual Search technology has been taken-up by global brands and advertising agencies, including Nike, Disney, Vodafone, Nokia, Tesco, P&G, King & Partners, Mocom and Ogilvy, leading one industry expert to describe it as "the new model of marketing mobility". The work has led to a patent, the receipt of several awards, and influenced the formation of a spin-off company, Mobile Acuity (with revenue of over £0.5M to date), which has secured a major investment of over £1M, including from international corporation, [text removed for publication], to invest in the US and East Asia.
The research led by Professor Sita Popat with Scott Palmer enabled digital arts small-medium enterprise (SME) KMA Ltd to develop ground-breaking visual/kinetic ideas and permanently shift their creative product (and hence their income stream) from web design and popular music show projection to theatre and the cultural industries. Subsequent collaborative research and development workshops catalysed the design of a progressive digital projection for an international theatre company's production, influencing how audiences around the world received the work's political message.
Studio for Electronic Theatre (SET) is a group of researchers examining the relationship between technological advance and creative practice. They examine how technology can change the nature of performance environments in specific spaces and address social and political issues in distinct places. Specific performances have:
Additionally, the work being carried out engages directly with non HEI partners and has resulted in members of the group being invited to communicate with a range of interested partners beyond the academy: Greenwich Theatre, Albany Deptford, Kids Company.
The project impacts by connecting people with technology through an interactive art project. Portable equipment ensures wide participation: people respond to, and interact with, virtual living creatures in an entertaining but instructive context. Bringing together human participants (able to intervene in the environment) with the virtual bugs (responsive to stimuli/their environment), people are challenged to consider cause and effect in the physical environment as well as their own inter-social relations. The impact which is cultural, imaginative and pedagogic is achieved through touch rather than via the normal emphasis on the communicated world.
Research at UWE Bristol in new media and games has engaged business and policy communities. The resulting knowledge exchange has underpinned the AHRC Creative Economy Hub REACT (Research and Enterprise for Arts and Creative Technologies) which has stimulated £200k value of new business for SMEs in its first year of operation. The research has enabled start-ups, micro businesses and SMEs in the digital economy to use our critical and creative methods to improve their products and services. It has also made a significant contribution to the development of policy on games for young people.
The Music Walk project has brought contemporary art music to new audiences and enriched the public's experience of public spaces. The impact of Hopkins' research arises from this project commissioned by the BBC Proms for its John Cage Centenary on 17 August 2012, with the involvement of Transport for London. The project had direct impact upon 600 members of the public who took part in a performance event around the Albert Hall using mobile media devices, and a further 5,961 people who accessed the project website. The project also had impact upon the policy-thinking of the BBC in relation to using mobile media to reach and engage new audiences, on Transport for London in relation to its strategy for pedestrians, and on new music promoter Sound and Music, which has commissioned further iterations of the project for London and beyond.
The research and the practice methodology that underpin the emergence of the responsive play scripts, alongside the performances of the plays, have had the following impacts:
b) Communities, the General Public, Audiences — restoring, and increasing opportunities for audiences disenfranchised from access to locally generated performance by Chester's Gateway Theatre's closure (2007), to see and/or participate in performance events of high professional standard and thereby engage with local narratives and histories
c) Local theatre professionals — restoring and increasing employment opportunities, and broadening skill sets appropriate to non-traditional performance contexts
Reach: theatre audiences: 7,480; audiences at outdoor events: 27,000.
Significance: evidenced by repeat commissions for playscripts and touring productions.
Kafka's Wound', a response to Kafka's short story `A Country Doctor' (1919), was created as part of the `Re-imagining the Literary Essay for the Digital Age' (RILEDA) project. The essay is available at www.thespace.lrb.co.uk.
Commissioned from the London Review of Books (LRB), an independent literary publisher, RILEDA was supported by £45k from ACE who invested £3.5m in 51 commissions. The work was `located' in the Space, an experimental digital arts service, itself a major project within Arts Council England's creative media policy and its Public Value Partnership with the BBC.
Headed by Will Self, novelist and professor of contemporary thought at Brunel University, RILEDA involved over 70 collaborators drawn from the School of Arts and many other departments (especially Computing, Engineering and Design) in a collaborative, interdisciplinary, practice- based, research project. Institutional contributors included the BBC Radiophonic Workshop, the Imperial War Museum, and the National Centre for Jewish Film. The research was carried out between March and July 2012 and the essay was `published' in August 2012.
Highly innovative and of high artistic quality, RILEDA has impacted diverse audiences worldwide, evolving the multi-media digital literary essay while encouraging innovative approaches to digital arts and supporting the case for future public digital arts services. It raises important issues about the nature of authorship, collaboration, and co-design in digital forms which frame broader questions about the nature of creativity, intellectual property rights, and the processes and experience of reading.
The high artistic quality and innovative user interface engaged a significant worldwide audience with 49,208 visits in 12 months, 57% from outside the UK.
Since 2005, Dr Quick has created a series of practice-as-research projects and educational workshops to increase understanding of how new media-based performance is created and understood. Key beneficiaries have been young people, teachers, theatre practitioners, mixed media artists, and cultural organisations. Five new works have impacted through the introduction of innovative practice performance to new audiences, nationally and internationally (including central and Eastern Europe, the Middle East, Brazil and Taiwan); pioneering new uses of digital technology as creative practice, and sharing such innovation with both established and new theatres and groups.
Research conducted at UEL as part of an ESRC-funded participatory project exploring identity, performance and social action among refugee communities in London has enhanced cohesion within the participating communities, and supported the transfer of specialist expertise and skills from academia to local community and artistic organisations. The latter have benefitted both from the development of innovative methodological research tools and from researchers' support for their subsequent adoption in work with different communities. The research has also contributed to the development of new artistic and cultural resources, including a Verbatim and Forum theatre play. The communication of key research findings through this and other forums has increased public engagement with, and sensitized audiences to, issues relating to the everyday life experiences of refugees in Metropolitan London.