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Supporting Digital Media and the Creative Industries

Summary of the impact

Research from the Digital arts strand of the CMR has had an impact in two related areas.

  • It has fed into and impacted on policy and planning for the development of the creative industries in Northern Ireland
  • It has helped cultural institutions and the Northern Ireland Tourist Board (NITB) to develop mobile phone apps and interactive gaming solutions to the problems of maximising audience participation and increasing footfall across key cultural sectors.

Submitting Institution

University of Ulster

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Studies In Creative Arts and Writing: Film, Television and Digital Media
Language, Communication and Culture: Communication and Media Studies, Cultural Studies

‘KAFKA’S WOUND’ RE-IMAGINING THE LITERARY ESSAY FOR THE DIGITAL AGE (RILEDA)

Summary of the impact

Kafka's Wound', a response to Kafka's short story `A Country Doctor' (1919), was created as part of the `Re-imagining the Literary Essay for the Digital Age' (RILEDA) project. The essay is available at www.thespace.lrb.co.uk.

Commissioned from the London Review of Books (LRB), an independent literary publisher, RILEDA was supported by £45k from ACE who invested £3.5m in 51 commissions. The work was `located' in the Space, an experimental digital arts service, itself a major project within Arts Council England's creative media policy and its Public Value Partnership with the BBC.

Headed by Will Self, novelist and professor of contemporary thought at Brunel University, RILEDA involved over 70 collaborators drawn from the School of Arts and many other departments (especially Computing, Engineering and Design) in a collaborative, interdisciplinary, practice- based, research project. Institutional contributors included the BBC Radiophonic Workshop, the Imperial War Museum, and the National Centre for Jewish Film. The research was carried out between March and July 2012 and the essay was `published' in August 2012.

Highly innovative and of high artistic quality, RILEDA has impacted diverse audiences worldwide, evolving the multi-media digital literary essay while encouraging innovative approaches to digital arts and supporting the case for future public digital arts services. It raises important issues about the nature of authorship, collaboration, and co-design in digital forms which frame broader questions about the nature of creativity, intellectual property rights, and the processes and experience of reading.

The high artistic quality and innovative user interface engaged a significant worldwide audience with 49,208 visits in 12 months, 57% from outside the UK.

Submitting Institution

Brunel University

Unit of Assessment

English Language and Literature

Summary Impact Type

Cultural

Research Subject Area(s)

Information and Computing Sciences: Artificial Intelligence and Image Processing
Studies In Creative Arts and Writing: Film, Television and Digital Media
Language, Communication and Culture: Cultural Studies

Media Regulation and Communications Policy Reform

Summary of the impact

University of East London (UEL) research on media policies has contributed to policy submissions made to the UK government, Leveson Inquiry, politicians and regulators, and to supranational organisations such as the European Commission. The research has particularly informed the development of policies adopted by civil society organisations and has influenced regulatory outcomes, policies and policy debates, especially where these relate to product placement, cross- media promotion, and media ownership and pluralism. Proposals on media plurality have informed UK policy debate, particularly via their reference in oral evidence provided by Dr. Jonathan Hardy to the 2013 House of Lords Select Committee on Communications. These policies on media ownership have also influenced Labour Party policy debate and formulation, and have been adopted by the TUC and other organisations.

Submitting Institution

University of East London

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Societal

Research Subject Area(s)

Studies In Human Society: Policy and Administration
Language, Communication and Culture: Communication and Media Studies, Cultural Studies

Enhancing Public and Professional Understanding of Digital Transformations Through Research on Communities

Summary of the impact

The research in this case study explored how media and cultural practices of communities are transforming in the digital age, and addressed the ways in which digital tools can enhance the lives of communities. There have been two main areas of impact: (1) contributing to the preservation, conservation and presentation of cultural heritage of communities; and (2) enhancing public and professional understanding of digital transformations in communities. The two main beneficiaries have been (i) local communities, and organisations working with and for communities in the South East of England, and (ii) professional communities of journalists and communicators in the UK and Germany.

Submitting Institution

Canterbury Christ Church University

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Societal

Research Subject Area(s)

History and Archaeology: Curatorial and Related Studies

Glowing Pathfinder Bugs

Summary of the impact

The project impacts by connecting people with technology through an interactive art project. Portable equipment ensures wide participation: people respond to, and interact with, virtual living creatures in an entertaining but instructive context. Bringing together human participants (able to intervene in the environment) with the virtual bugs (responsive to stimuli/their environment), people are challenged to consider cause and effect in the physical environment as well as their own inter-social relations. The impact which is cultural, imaginative and pedagogic is achieved through touch rather than via the normal emphasis on the communicated world.

Submitting Institution

Arts University Bournemouth

Unit of Assessment

Art and Design: History, Practice and Theory

Summary Impact Type

Cultural

Research Subject Area(s)

Information and Computing Sciences: Artificial Intelligence and Image Processing, Information Systems
Studies In Creative Arts and Writing: Film, Television and Digital Media

Space Engagers: The impact of arts and technology on place-based research.

Summary of the impact

This case study documents the initial impacts of a site-specific theatre project: Fortnight that was conceived and developed by Manchester Metropolitan University (MMU) contemporary artist Peter Petralia between 2010 and 2012. The project exemplifies research that seeks to explore engagement with place, locality and community using pervasive digital technologies, and utilises these methods to enhance the creative potential of individuals and organizations. Fortnight's impact is social, cultural and economic as documented by the 800 participants and producers involved in the project so far. Fortnight has also generated impact within the creative industries through the innovative application of its use of Radio Frequency Identification (RFID) technology. To date Fortnight has been curated and hosted in Lancaster and Bristol (2011), Manchester (2012) and Oxford (2013).

Submitting Institution

Manchester Metropolitan University

Unit of Assessment

Music, Drama, Dance and Performing Arts

Summary Impact Type

Cultural

Research Subject Area(s)

Information and Computing Sciences: Information Systems
Studies In Creative Arts and Writing: Film, Television and Digital Media, Performing Arts and Creative Writing

Case Study 1 Developing the Role and Visibility of the Promotional Screen Industries

Summary of the impact

Dr Paul Grainge (Associate Professor of Film and Television Studies, Nottingham, 2001-present) and Dr Catherine Johnson (Associate Professor of Film and Television Studies, Nottingham, 2010-present) have been pioneering the study of the promotional screen industries, raising the status of a vibrant sub-sector of the global creative industries. Through engagement with key media practitioners, they have:

  • generated new ways of thinking about the role of promotion that have influenced the BBC's use of online content
  • helped the UK's leading broadcast design company Red Bee Media (with a global client base including the BBC, UKTV, Virgin Media, CCTV and Discovery International) to develop strategic business planning in TV and digital promotion
  • increased public understanding of the art and heritage of screen promotion through public events that have raised the visibility of the creative and professional discipline of promotional design
  • informed educational content planning at the British Film Institute.

Submitting Institution

University of Nottingham

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Studies In Creative Arts and Writing: Film, Television and Digital Media
Language, Communication and Culture: Cultural Studies

Accessible Media Technologies

Summary of the impact

The switch of the nation's televisions to receive digital signals is widely acknowledged as the biggest government-enforced change in British life since 1971's decimalisation. Jonathan Freeman's research on the human factors of digital switchover is recognised as an essential source of information to government, industry, and consumer groups (including charities such as RNIB) and therefore as a key foundation in the success of the switchover. In particular, his research influenced the design of easy-to-use TV equipment, and communications about switchover to different types of viewer, improving the experiences of millions of TV viewers in the UK and beyond.

Submitting Institution

Goldsmiths' College

Unit of Assessment

Psychology, Psychiatry and Neuroscience

Summary Impact Type

Societal

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services
Studies In Creative Arts and Writing: Film, Television and Digital Media
Language, Communication and Culture: Cultural Studies

Making Games: empowering pupils to design their own digital games

Summary of the impact

MissionMaker is an innovative tool developed by IOE researchers in partnership with a software publisher which allows children and young people to make sophisticated 3D computer games without having programming knowledge. It has expanded thinking about games as an art form and children's ability to make and understand their structures, and has challenged stereotypes about games as `gendered' toys. It is endorsed by examination boards and used in hundreds of schools and centres throughout the UK and internationally. Designed in consultation with pupils and teachers, it encourages creative and strategic thinking in the English and Media curriculum in respect of games, which have received scant attention in school curricula.

Submitting Institution

University College London

Unit of Assessment

Education

Summary Impact Type

Societal

Research Subject Area(s)

Education: Specialist Studies In Education
Studies In Creative Arts and Writing: Film, Television and Digital Media

“We Are the Media”: Enabling Media Citizenship

Summary of the impact

Research from the Creative Futures Institute (CFi) has generated original understandings of how social media has triggered change within the practice of journalism. The evidence shows how findings from 3 inter-related projects were a catalyst for skills development and generated new contributions to civil society and the creative community. Impact is demonstrated across 15 organisations where new community media collectives were developed around the Vancouver 2010 Olympics (W2 Centre & True North Media House) and London 2012 Olympics (#media2012 & #CitizenRelay). UWS research led these organisations to invest £115,000 additional funds and implement these findings in their current work.

Submitting Institution

University of the West of Scotland

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Studies In Human Society: Sociology
Studies In Creative Arts and Writing: Journalism and Professional Writing
Language, Communication and Culture: Communication and Media Studies

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