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Direct cultural, historical, religious, creative and musical impact has been achieved through active participation of five distinct groups in a major practice-led research project (2009-2013): (i) 18 craftspeople and artists creating historically-informed artefacts; and (ii) clergy, (iii) singers, (iv) organists and (v) congregations participating in the enactment of medieval rituals (footfall over 2500). Impact over a longer period (2001-13) has been achieved through use of three reconstructed medieval organs in residencies (c.3-12 months) at cathedrals, churches and college chapels, with direct musical impact on early performance practice by choirs and organists. Wider indirect impact is ongoing through the main project websites.
This case study relates the impact of work on civic entertainments as important contributors to community cohesion and identity, to understandings of local heritage, and as generators of cultural tourism. Based on the research and outreach activities of Professor Pamela King, internationally acknowledged specialist on European civic processions and shows, medieval and modern, it outlines how she is engaged with civic communities in an advisory and informing capacity to bust myths and raise the level of public debate about the nature and potential of "medieval" festivals, as various agencies seek new or enhanced ways to generate income for the city and its institutions.
While Shakespeare's plays enjoy a strong presence in popular culture (including through film adaptations), the Sonnets have remained relatively less accessible. Practice-led research in the School, conducted by Don Paterson, twice winner of the T. S. Eliot prize for poetry, and informed partly by the historical research of Renaissance colleague Neil Rhodes led to Paterson's Reading Shakespeare's Sonnets, a full-length popular commentary written from the perspective of a practising sonneteer. Subsequently Paterson's research benefitted World Book Night 2012 and involved him in work as consultant and contributor for Faber/Touch Press on their highly successful Shakespeare's Sonnets iPad application. The impact of this research has been that (1) an historically remote and formally challenging body of poetic work has been reinterpreted for a wide non-academic audience; (2) contribution has been made to innovative, entrepreneurial activity in the digital publishing sector, while cultural heritage has simultaneously been `curated'; (3) economic prosperity in the publishing and software industries has been stimulated. The users of research in this case study are the reading public; a major charitable trust; a relatively new digital publishing company; the print publishing industry.
Professor Bartlett has written and presented two television series on medieval subjects for the BBC: Inside the Medieval Mind (four one-hour episodes, BBC4, 2008) and The Normans (three one-hour episodes, BBC2, 2010). Already one of the world's leading medieval historians, he has taken his work to a much wider audience through these series. Impact in this case is primarily on cultural life, through the exposure of millions of viewers to a historical documentary about the Middle Ages. The BBC's estimate of their value is re-emphasized by the recent completion of a third series, The Plantagenets, to be screened in autumn 2013.
Much of Madeleine Gray's recent research focuses on the visual and material culture of religion in late-medieval and early modern Wales. This has led to invitations to work as a consultant on several major heritage and community regeneration projects as well as numerous public lecturing engagements, newspaper articles and appearances on network television, notably the BBC's award-winning `The Story of Wales'. This media activity and heritage consultancy has repositioned the academic and wider public's sense of Welsh identity away from the traditional focus on nonconformist chapel culture and towards a wider awareness of Wales's European heritage.
The history of cartography research group at Queen Mary have exploited their research on the cultural history of maps in the early modern period to enhance public understanding of mapmaking and the knowledge that maps create. They have taken their academic research to a wider audience through authored television and radio programmes, research council-funded books, public lectures and reviews across a range of media. In this way, their research has generated significant economic impact, contributing to the economic prosperity of the creative sector, including trade publishing, print media journalism, television, and literary festivals, and improving the quality of evidence, argument and expression in public discourse on contemporary map-making.
This case study provides an example of impact on cultural life and cultural heritage underpinned by research undertaken by Dr Laura Wright on the history of London English. She has been broadcasting fortnightly talks devoted to this topic on BBC London 94.9 from 1999 to the present. The very considerable feedback from listeners testifies to the range and significance of its impact on their lives, substantiating a sense of their own history, in and through language.
Decorative ironwork pervaded medieval England. In 1999 Jane Geddes published the first specialised study of the medium: Medieval Decorative Ironwork in England. Its findings generated impact when English Heritage decided to re-furnish Dover Castle in the fashion of its regal hey-day around 1180. All the iron elements in the furniture were based on the precise descriptions and dates available in Medieval Decorative Ironwork in England. Geddes helped train smiths and carpenters for the job. Visitor numbers and income increased when the project opened in 2009 and by 2010/11 had risen by 22 per cent and 48 per cent respectively. The launch of Dover Castle as an enhanced visitor attraction improved the tourist footfall in Dover town. In addition, two major TV programmes have expanded the cultural reach of this research.
The 19th century essayist William Hazlitt is a great, but neglected, master of English prose. Uttara Natarajan's research into his writings is a major factor in the revival of public interest of his multi-faceted achievement. She has led public discussions of his works and life at the Hazlitt Society and Hazlitt Day School, both of which she co-founded. In 2008, she launched the annual Hazlitt Review which reaches a wide general readership and academics. Her study has led to a range of invited public engagements, such as speaking on BBC Radio 4's In Our Time-William Hazlitt programme and delivering various public lectures.
University of Southampton research into the Battle of Agincourt, and on the late medieval soldier more generally, has impacted widely on the public, enriched popular understanding and enjoyment of history, and challenged widely held beliefs. The work has inspired individuals, groups, students and academics — in the UK and across the world — to explore their family and community heritage, thereby enriching the quality of life. Notable outputs included an online database of soldiers in Henry V's army, which received over 3.4 million hits in the three months after its launch in July 2009. Further impact has been made through television documentaries, media coverage and contributions to museums in England and France.