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Materialising the digital: The commercial, social and cultural benefits of new artistic forms

Summary of the impact

Research conducted by the UCL SCEMFA research group into materialising the digital has had many and varied impacts, including the creation of new forms of artistic expression, and the production of new cultural resources. The research has also had demonstrable impacts on cultural heritage, both through the acquisition of its outputs into important national collections and through contributions to policy relating to the preservation of digital artefacts. Wider societal and cultural contributions have been delivered through work in the public realm, and commercial benefits have accrued through collaboration with Liberty.

Submitting Institution

University College London

Unit of Assessment

Art and Design: History, Practice and Theory

Summary Impact Type

Cultural

Research Subject Area(s)

Information and Computing Sciences: Artificial Intelligence and Image Processing
Medical and Health Sciences: Neurosciences
Studies In Creative Arts and Writing: Film, Television and Digital Media

Autonomatic: the integration of digital technologies in the UK Craft and Designer-Maker sector

Summary of the impact

This case study describes the impact of research undertaken by Falmouth's Autonomatic Research Group on developments in the UK Craft and Designer-Maker sector. This sector consists of individual or small groups of creative practitioners producing high value individual and bespoke products in studio/workshop environments using ceramic, glass, metals, textile and mixed media. This sector has been slow to benefit from the digital economy for reasons including cost, perceptions of relevance, accessibility and training. Autonomatic has worked to highlight digital technologies relevance to small scale and bespoke manufacturing, increase accessibility, and provide opportunities for businesses' and communities' creative development.

Submitting Institution

Falmouth University

Unit of Assessment

Art and Design: History, Practice and Theory

Summary Impact Type

Societal

Research Subject Area(s)

Information and Computing Sciences: Artificial Intelligence and Image Processing
Built Environment and Design: Design Practice and Management
Studies In Creative Arts and Writing: Film, Television and Digital Media

7. Revitalising the cultural and retail environments through technology

Summary of the impact

Alliance researchers have devised and applied technologies that bridge the gap between the real and virtual worlds, linking digital data to physical entities. The ability to embed personal stories in objects and places has impacted on the way National Museums Scotland sources and displays collections, while Oxfam has used the research to bring added value to donated goods, leading to an increase in store sales of 53% over a week-long period. Mobile Visual Search technology has been taken-up by global brands and advertising agencies, including Nike, Disney, Vodafone, Nokia, Tesco, P&G, King & Partners, Mocom and Ogilvy, leading one industry expert to describe it as "the new model of marketing mobility". The work has led to a patent, the receipt of several awards, and influenced the formation of a spin-off company, Mobile Acuity (with revenue of over £0.5M to date), which has secured a major investment of over £1M, including from international corporation, [text removed for publication], to invest in the US and East Asia.

Submitting Institutions

University of Edinburgh,Heriot-Watt University

Unit of Assessment

Architecture, Built Environment and Planning

Summary Impact Type

Technological

Research Subject Area(s)

Studies In Creative Arts and Writing: Film, Television and Digital Media

Crafting the Digital; analogue/physical interfaces to digital functionality, content and services

Summary of the impact

This case study concerns analogue interfacing of digital content and services and examines interfaces which seek to be bespoke, inclusive, meaningful and engaging associations of crafted materiality. Through a series of deployments of prototypes in a range of real world contexts this case study demonstrates the value and interest, beyond academic research, for crafted physical interfaces.

Submitting Institution

Falmouth University

Unit of Assessment

Art and Design: History, Practice and Theory

Summary Impact Type

Cultural

Research Subject Area(s)

Information and Computing Sciences: Artificial Intelligence and Image Processing
Education: Specialist Studies In Education
Studies In Creative Arts and Writing: Film, Television and Digital Media

Promoting citizen interests in information society policy

Summary of the impact

Robin Mansell's research has impacted on government policy and corporate strategy in the areas of copyright and the Internet, investment in broadband networks, and arrangements for achieving network security and individual privacy protection. These are all key components of what has come to be known as information society policy. Her work has challenged policy makers to respond to the legitimate interests of citizens as well as to those of government and corporate stakeholders. These impacts are particularly visible in shifts in information society policy at the international level to include greater attention to citizen interests and in national policy debates about the future of copyright and business and government responses to the need for secure networks that also protect citizens' privacy.

Submitting Institution

London School of Economics & Political Science

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Political

Research Subject Area(s)

Information and Computing Sciences: Data Format
Medical and Health Sciences: Public Health and Health Services

Enhancing Public and Professional Understanding of Digital Transformations Through Research on Communities

Summary of the impact

The research in this case study explored how media and cultural practices of communities are transforming in the digital age, and addressed the ways in which digital tools can enhance the lives of communities. There have been two main areas of impact: (1) contributing to the preservation, conservation and presentation of cultural heritage of communities; and (2) enhancing public and professional understanding of digital transformations in communities. The two main beneficiaries have been (i) local communities, and organisations working with and for communities in the South East of England, and (ii) professional communities of journalists and communicators in the UK and Germany.

Submitting Institution

Canterbury Christ Church University

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Societal

Research Subject Area(s)

History and Archaeology: Curatorial and Related Studies

Influencing Digital Projection Practices in Dance Performance

Summary of the impact

The research led by Professor Sita Popat with Scott Palmer enabled digital arts small-medium enterprise (SME) KMA Ltd to develop ground-breaking visual/kinetic ideas and permanently shift their creative product (and hence their income stream) from web design and popular music show projection to theatre and the cultural industries. Subsequent collaborative research and development workshops catalysed the design of a progressive digital projection for an international theatre company's production, influencing how audiences around the world received the work's political message.

Submitting Institution

University of Leeds

Unit of Assessment

Music, Drama, Dance and Performing Arts

Summary Impact Type

Cultural

Research Subject Area(s)

Information and Computing Sciences: Artificial Intelligence and Image Processing
Studies In Creative Arts and Writing: Film, Television and Digital Media, Performing Arts and Creative Writing

Digital creativity and online platforms

Summary of the impact

Our research on the ways in which digital platforms enable people to make and share creative material online, and thereby foster creativity in individuals and groups, has had a number of particular direct impacts on the media and cultural industries. At the LEGO Group, there have been several impacts, on policy, on training, and on product development. At BBC Children's, collaborative research about an online world for children led to changes in commissioning processes. At S4C, the work had an impact on digital media strategy, and led to a change in the company's statement of overall corporate aims and values.

Submitting Institution

University of Westminster

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Societal

Research Subject Area(s)

Studies In Human Society: Policy and Administration
Studies In Creative Arts and Writing: Film, Television and Digital Media
Language, Communication and Culture: Cultural Studies

Supporting Digital Media and the Creative Industries

Summary of the impact

Research from the Digital arts strand of the CMR has had an impact in two related areas.

  • It has fed into and impacted on policy and planning for the development of the creative industries in Northern Ireland
  • It has helped cultural institutions and the Northern Ireland Tourist Board (NITB) to develop mobile phone apps and interactive gaming solutions to the problems of maximising audience participation and increasing footfall across key cultural sectors.

Submitting Institution

University of Ulster

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Studies In Creative Arts and Writing: Film, Television and Digital Media
Language, Communication and Culture: Communication and Media Studies, Cultural Studies

Influencing the development of public policy on creative digital participation

Summary of the impact

This case study demonstrates sustained impact on UK government and devolved government policy in the area of creative digital participation; on the regional implementation of that policy; on publicly funded community initiatives that benefited from that implementation; and on the NI school curriculum. It will also outline the beginnings of similar impact on an international scale: on government education policy and school and university curricula in, for example, Namibia and South Africa, where the underpinning research has been disseminated.

Submitting Institution

University of Ulster

Unit of Assessment

Music, Drama, Dance and Performing Arts

Summary Impact Type

Societal

Research Subject Area(s)

Education: Specialist Studies In Education
Studies In Human Society: Policy and Administration

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