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(a) Factual data, providing a baseline for surveys of media outputs and use by official regulators (BBC, Ofcom);
(b) It has provided programme makers in the UK and internationally with evidence about children's responses for use in programme making;
(c) It has contributed to consumer organisations, including the Voice of the Listener and Viewer (VLV), and the Children's Media Foundation in their representations to Government, effecting change in broadcasting regulation and the provision and funding of children's media.
The case study addresses the impact of the project `Children Decide: power, participation and purpose in the primary classroom' (2004-6) regarding its two aims: developing collaborative approaches to decision-making in schools, and advancing methodological understanding of children as action researchers. The project made a subsequent methodological contribution (children as researchers) to educational evaluation and policy in two international organisations. Since 2008, the project has had a direct and significant impact on children's participation in decision-making in Norfolk schools, as reported by the teachers and those who attended dissemination conferences and professional development initiatives, and nationally by educators who used the published report.
Dr Paul Grainge (Associate Professor of Film and Television Studies, Nottingham, 2001-present) and Dr Catherine Johnson (Associate Professor of Film and Television Studies, Nottingham, 2010-present) have been pioneering the study of the promotional screen industries, raising the status of a vibrant sub-sector of the global creative industries. Through engagement with key media practitioners, they have:
Butler's work has three strands, each of which has made a substantial impact on readerships and audiences beyond the academy. She has actively promoted children's literature pedagogy through her publications and her activities in promoting teaching aids arising from her research in the Learning and Teaching of Children's Literature. Her work on place, history and landscape in children's literature has been hailed as a practical benefit to working writers, and her research-as-practice has resulted in six novels for children and teenagers, as well as works commissioned and written in order to encourage reluctant teenaged readers, She has actively promoted children's literature in schools, online and in society generally.
Research conducted by Peter Elfer has shown the significance of attention to babies and under threes' emotional well-being in nursery if early learning is to be effective. Children who are continually anxious or distressed do not learn well. A sensitive, responsive and consistent relationship with mainly one or two members of nursery staff (now known as the child's `key-person') has been shown to promote in young children feelings of safety and security. The research has underpinned the development of the key-person role in nurseries, as the means for enabling individual attention to children. This research has had a significant impact in the following areas:
1) UK Government curriculum guidance and requirements
2) Training of the early years workforce and continuing professional development
3) The evolution of UK Coalition Government policy and public discourse
The reach of the research is extensive, providing the underpinning for attachment practice in English nurseries. The above developments have strengthened the expectation in national standards of greater attention to the emotions of babies and young children in nursery and have provided the detailed guidance on how this can be achieved in practice.
Research led by Professor Roger Mackett of the Department of Civil, Environmental and Geomatic Engineering at UCL on children's physical activity has been used by central and local government, other public bodies and various advocacy groups to encourage children to be more active. It has been used to support policy documents and proposals aimed at improving children's health and wellbeing. It has led to improvements in the health, welfare and quality of life of many UK communities through, for example, their greater use of walking buses, which also contributes to reduced CO2 emissions.
Since his initial publications on the work of Enid Blyton in 1995, David Rudd has been instrumental in changing the public's perception of one of the most popular children's writers of all time. He has appeared on TV and Radio, both in this country and abroad, been quoted extensively in the media and in newspaper articles, besides giving talks and publishing articles, both locally and internationally. He has also been sought out by publishers, newspapers and programme makers for consultancy work.
Since 2007, Open University (OU) researchers have been examining the BBC World Service (BBCWS) from the perspectives of its diaspora broadcasters in London and its diaspora audiences worldwide. Multilingual migrants have always enabled the BBCWS to broadcast in many languages, creating a cultural bridge to global audiences. Increasingly, BBCWS audiences themselves are diasporic: living outside territorial `homelands'. The research made the BBC aware of its diasporas for the first time. By demonstrating their significance, it led to changes in BBCWS strategy, editorial practices, human resources management and institutional memory. The historic collaboration between the BBC and the OU has acquired new dimensions.
Looked after children (children in public care) generally have poorer outcomes in educational achievement and mental health than the wider population. The `Letterbox Club' improves the educational attainment and well-being of looked after children in the UK, and now involves nearly 6,000 children and 130 supporting organisations each year. Each child is sent a parcel of books, number games and stationery once a month for six months, addressed to them at their home. Evaluation consistently demonstrates above-predicted average gains in reading and number skills, high levels of enjoyment, and improvements in educational support provided by foster carers. The scheme has led to changes in policy and practice at local and national levels.
The impact of this case study is that every preschool child in Northern Ireland has followed an educational programme, developed at Queen's University Belfast (QUB) from 2003 onwards, on respect for ethnic diversity. It has been adopted and embedded within practice by more than 1,200 preschool settings with more than 40,000 children in Northern Ireland and The Republic of Ireland. In Northern Ireland children as young as three years old have been shown to hold sectarian and racist attitudes. As a result of the work there were major changes on the attitudes of preschool children in terms of respect for ethnic diversity in Northern Ireland. A partnership with US-based Sesame Workshop and the BBC produced a children's television series. Every preschool child in Northern Ireland has seen the series. This has also resulted in less racist and sectarian behaviours amongst the pre-school population. There are early childhood programmes, based upon this work, to promote respect for ethnic diversity being developed in Indonesia, Kenya and Colombia.