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Underpinned by O'Neill's research on News Values and news selection, and how these favour reporting on a limited range of subjects, this impact encompasses critically contributing to debates on journalist's practices as well as influencing the ethics and methods of journalists. This case study incorporates impact on the design and delivery of Journalism education, across Further and Higher Education, which also influences new entrants into the profession. This further aligns with impact on contributing to debates about press practices and regulation (newspapers). More diffusely this includes impact on wider public discourses, involving the press, journalists, policy makers and regulators, particularly following the Leveson report.
UWE research insights into a sustainable future for local digital news and the democratic deficit of declining local news coverage focused on the need for Public Service Broadcasters (PSBs, here the BBC) to support the input of semi-professional and amateur news producers by creating partnerships and developing co-production and training models between BBC and community news media. These informed UWE leadership of the Bristol-BBC Anchor Local News and Journalism Group which tested out ways of creating change in Bristol's media ecology: brokering partnerships between the BBC and community media companies and networks; devising co-production practices between PSB/voluntary sector journalists as a way of opening up the news agenda to voices outside the mainstream; testing out practices for skills sharing and training. Through its influence on the design of the Newshare pilot, UWE research findings created benefits: for the BBC in meeting its Public Purpose remits; enhancing the sustainability and diversity of Bristol's media ecology by providing co-production and training initiatives and business intelligence; and for the public by strengthening relevance and diversity in local news content.
The Centre for Freedom of the Media (CFOM) at the University of Sheffield is among a core group of expert organisations helping to shape the work programmes of UN agencies, the Council of Europe and other IGOs, to put in place effective measures to safeguard free and independent media as well as journalists' physical safety against violence and judicial harassment and interference. CFOM research has played a prominent part in consultations leading to the adoption in 2012 of the UN Action Plan on the Safety of Journalists and the Issue of Impunity, the purpose of which is to ensure better protections for the investigative work of journalists worldwide. As a close partner of UNESCO in the implementation of the UN Action Plan (2013-14), CFOM participates actively in monitoring, evaluation and follow-ups, assists the UN and other authorities to uphold international law, and is pioneering work to promote curriculum development relating to these issues.
Bournemouth University (BU) research has been instrumental in an industry-wide shift in public relations (PR) evaluation practice. Accurate PR evaluation allows organisations to maximise use of resources and target efforts efficiently. The once widely-used Advertising Value Equivalence (AVE) — sometimes referred to as `equivalent' or `equivalency' — measures PR activity in terms of financial equivalence in advertising space. Watson's (BU 2007 to present) research has exposed AVE usage as methodologically faulty. It has been highly influential in a policy change by the UK's Chartered Institute of Public Relations (CIPR) in 2010 banning AVE data from its awards. This simultaneously set a standard for industry practice. Watson also shaped international PR sector policy through participation in the development of the `Barcelona Principles', advising against AVE in favour of objective-driven, evidence-based evaluation.
This case study focuses on impact by the Media Policy and Industries Group within the Communications and Media Research Institute (CAMRI), specifically the complementary expertise of Jean Seaton and Steven Barnett. It shows how research on policy and historical issues related to public service broadcasting and journalism in the UK has informed and influenced policy debate and practice in respect of Parliament, the Leveson Inquiry, Ofcom and the BBC. Specifically research-based expert advice has improved the quality of evidence on three House of Lords Select Committee Inquiries (Investigative Journalism; British Film and Television Industries; Ownership of News); evidence and policy-making at the BBC; public and stakeholder understanding of key issues addressed by the Leveson Inquiry; and policy-thinking at Ofcom on local media ownership rules.
Dr Sallyanne Duncan's research on journalists' reporting of the bereaved during 2010-12 prompted the National Union of Journalists (Scotland) to commission her to revise and enhance their existing media guidelines on the reporting of mental health and suicide, between June 2012 and March 2013. This was the catalyst for an event that Dr Duncan organised at the University of Strathclyde on May 2, 2013 titled `Reporting Mental Health and Suicide by the Media'. Impact can be traced in two distinct areas: improved NUJ guidelines, incorporating academic research relating to mental health, suicide and bereavement; and, sharing knowledge and best practice by bringing together mental health and suicide groups, journalists and the NUJ at the `Engage with Strathclyde' event.
The European Social Survey (ESS), established in 2001 and located at City University London, is a major multinational social survey involving the participation of 36 countries. It is designed to monitor change and explain the interaction between Europe's changing institutions and the attitudes, beliefs and behaviour patterns of its diverse populations. The impact of the ESS is extensive nationally and internationally particularly through improving survey methodology and through the subsequent adoption of these standards and practices by other national and international survey programmes. This has led to higher standards of measurement in policy-oriented surveys and commercial survey practice. The ESS was awarded the Descartes Prize for `Excellence in scientific collaborative research' in 2005 in recognition of its world-leading quality. In 2014 the ESS will become the first UK-hosted European Research Infrastructure Consortium (ESS ERIC) when it is launched on 31st January at the Royal Society in London by Commissioner Geoghegan-Quinn of the European Commission Directorate-General (Research and Innovation) and the UK Minister for Universities and Science, the Rt. Hon. David Willetts MP.
Research undertaken at City University London in collaboration with the University of Sussex led to a new methodological approach being developed through interaction with survey researchers within the framework of the European Social Survey (ESS), supported by European funding. The new methodological tool enhances understanding and analysis of media claims by governments and policy-makers. The work undertaken has addressed the need for interpretation of attitude questions across different countries and variations in responses to cross-national studies.
The impact was achieved through 1) the design of new methodologies for the coding of media claims by governments and policy-makers; 2) providing contextual data on media events; 3) the provision of guidance manuals and training across eight European countries for coding and archiving data for media analysis; and 4) the development of a media events framework for the analysis and understanding by policy-makers of `normal' and `exceptional' findings of public opinion surveys.
Research from the Creative Futures Institute (CFi) has generated original understandings of how social media has triggered change within the practice of journalism. The evidence shows how findings from 3 inter-related projects were a catalyst for skills development and generated new contributions to civil society and the creative community. Impact is demonstrated across 15 organisations where new community media collectives were developed around the Vancouver 2010 Olympics (W2 Centre & True North Media House) and London 2012 Olympics (#media2012 & #CitizenRelay). UWS research led these organisations to invest £115,000 additional funds and implement these findings in their current work.
Since 2007, Open University (OU) researchers have been examining the BBC World Service (BBCWS) from the perspectives of its diaspora broadcasters in London and its diaspora audiences worldwide. Multilingual migrants have always enabled the BBCWS to broadcast in many languages, creating a cultural bridge to global audiences. Increasingly, BBCWS audiences themselves are diasporic: living outside territorial `homelands'. The research made the BBC aware of its diasporas for the first time. By demonstrating their significance, it led to changes in BBCWS strategy, editorial practices, human resources management and institutional memory. The historic collaboration between the BBC and the OU has acquired new dimensions.
Ben O'Loughlin led and participated in a series of grant-funded collaborative projects that explored the nexus between media and security, provided a foundation for innovations in political communication theory and practice, and impacted upon government, business and media organisations. The iteration of projects and outputs integrated qualitative and quantitative, behavioural and interpretive methodologies, which in turn revealed emergent relationships between policy, media and publics in global, multilingual media ecologies. O'Loughlin's collaborations with Linguamatics Ltd, the BBC World Service and the House of Lords have led the application of these new methodologies and created policy debate on the ethics of their use.