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The impact of the research described, lies in its ability to identify the prevalence and clustering of unhealthy lifestyle behaviours in young adults, and describe the characteristics of the differing lifestyles. Unhealthy behaviours are primary causes of premature morbidity and mortality. Inactivity, smoking, alcohol use and poor diet are the four major behavioural contributors to chronic illnesses such as cancer, diabetes and cardiovascular disease. The findings have been used to highlight the powerful influence of these behaviours on health, and also to highlight the particular impact on health created by these behaviours interacting together. These timely findings will aid health professionals to develop appropriate health prevention programmes targeting young adults.
Our sustained impact in obesity treatment began in 1999 with Europe's first residential camp programme for overweight and obese children. Our impact on treatment grew sufficiently to warrant the formation of a dedicated spin out company, MoreLife. Underpinned by our research, MoreLife is an award winning, Department of Health accredited provider, delivering specialist weight management services, both nationally and internationally. Through NHS and other contracts we are delivering high quality, evidence based services to over 3,500 adults and 3000 young people per year. Our impact on the policy and practice of obesity treatment and public understanding continues in the UK and has been extended internationally.
This case study describes the research pathway and impact of a behaviour change DVD designed to increase physical activity in sedentary individuals in deprived communities. Developed as part of a randomised controlled trial with the National Institute for Health Research's Health Technology Assessment programme (HTA), together with supporting research expertise, the DVD is now part of NHS/local authority commissioned standard care in Barnsley and has reached over 7,000 individuals and families. Service evaluation data confirm the DVD has significantly improved the cardiovascular risk profiles of users and contributed to a population level rise in physical activity in Barnsley.
High global and national prevalence levels of child obesity and physical inactivity carry a substantially increased health risk. Exposure to this risk is exacerbated in north-west England where health inequalities are large. Consequently, the prevention of physical inactivity and associated conditions such as obesity are vital at the local level. This case study summarises the impact of research within the Research Institute for Sports and Exercise Sciences (RISES) that has focused on children's physical activity and health promotion in educational settings in the North West of England. This research has been utilised by the Local Authorities that have partnered with RISES to develop and deliver; health and physical activity monitoring (SportsLinx); evidenced-based programmes of physical activity for schoolchildren (school-based interventions); and educational practice development (teacher training) that have demonstrably enhanced children's physical activity and health.
Research conducted at the University of Bath has influenced policy and practice regarding the promotion of physical activity and wellbeing in youth. Canadian and UK governments have revised their physical activity guidelines and recommendations for children and adolescents based on research co-produced by staff from Bath. In Canada, these revised physical activity guidelines have been used by the not-for-profit organisation ParticipACTION as the basis for multi-million dollar multimedia advertising campaign which generated more than 100 million earned media impressions. These revised guidelines are also being used in the measurement and monitoring of national trends in physical activity in large national surveys in Canada. In the UK, revised physical activity guidelines have been directly distributed to key stakeholders and more broadly disseminated to the public via NHS Choices and national charities (e.g., British Heart Foundation). Our research contributed to the Be-the-Best-You-Can-Be London 2012 initiative that is now embedded within the National Curriculum and has already been delivered to over 115,000 pupils across the UK in the first two years of the programme alone. The International Olympic Committee used our research on physical activity requirements in youth when addressing the General Assembly of the United Nations to inform a resolution on the global prevention of non-communicable diseases.
Research carried out by Professor Susan Michie and colleagues led to the establishment of the NHS Centre for Smoking Cessation and Training (NCSCT) in 2009 to improve the quality of national stop smoking service provision. The team won the Department of Health contract to form the NCSCT which has led to important quality improvements as demonstrated by increases in knowledge and skills of practitioners, and improvements in success rates. It is estimated that to date the NCSCT has been responsible for an additional 7,500 smokers stopping long-term, saving an estimated 6,500 life years at an incremental cost of less than £500 per life year gained.
This case study summarises impact consequent to empirical research related to the concept of "Sporting Playgrounds" from the Research Institute for Sport and Exercise Sciences (RISES). The "Sporting Playgrounds" project addressed the global problem of falling levels of childhood physical activity through the introduction and assessment of innovative markings and physical structures to the school playground. Research outcomes have changed National and International school playground planning and design as well as altering educational policy. Associated health economics analysis has demonstrated the cost effectiveness of these interventions. The project has also developed novel approaches to the overall practice of assessing children's physical activity levels which have informed continuing efforts to monitor and improve children's physical activity within educational settings.
Reducing youth anti-social behaviour and raising young people's educational aspirations are international priorities. Research carried out by the University of Greenwich has provided the basis for policy development on participation in higher education and has informed policy makers' views about, and practitioners' work on, anti-social behaviour in schools in the UK and more widely. The impact through partnerships with a local authority and a charity are also described, involving use of an assessment toolkit called the Emotion, Behaviour, Aspiration Toolkit (eBAT) to address factors that limit the aspirations and social mobility of young people. The work is located in the university's Research Centre for Children Schools and Families, which has become a centre for research on anti-social behaviour:
http://www2.gre.ac.uk/about/schools/health/research/healthsocial/ccsf.
The impact of the research described in this case study lies in its ability to identify, appraise, select and synthesise skin cancer prevention interventions, and identify the main predictors of ultra-violet (UV) behaviour. The findings have been used to highlight the power of a `tanned appearance', and to develop an appearance-based intervention, in order to bring about behavioural change in relation to UV tanning in the UK. The target audience for this research impact is both the general public, and health professionals, with the message that interventions aimed at knowledge are likely to be less successful than those focussed on appearance.
Professionals in the third sector have changed the key messages of their campaigns as a result of research from Cardiff University. In this research it was shown that people were more likely to be eco-friendly when campaigns appealed to their concern for the welfare of others, rather than financial savings. The findings have stimulated ongoing debate among eco-campaigners and a wider range of professionals in the third sector, government, the national press and online publications. Leading international non-governmental organisations (NGOs) such as Worldwide Fund for Nature (WWF) and Oxfam have formed the Common Cause initiative to improve their communication practices and this has led to changes in campaigning strategy.