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Professor David Crystal's world-leading research on language policy, diversity and usage, conducted at Bangor since 2000, has led to a transformation in terms of public and political attitudes, both nationally and internationally, towards the nature and use of language in public and private discourse. In particular, the research has led, since 2008, to an increased awareness of linguistic diversity, changes to governmental policies on language, and the development of the world's first targeted online advertising technology, which today indexes billions of impressions across 11 languages to provide real-time data services in the emerging online advertising world.
This research by Professor Yaron Matras produced tools to promote awareness of the Romani language through popular websites, online documentation, learning resources and audio-visual educational materials. It also produced policy papers which prompted the launch of a European Language Curriculum Framework for Romani. This led to the consistent monitoring and reporting by governments on policy to promote Romani through the European Charter for Regional or Minority Languages. Professor Matras was responsible for establishing the first-ever online multi-dialectal dictionary in any language. `Romlex currently offers an online lexical database of 25 Romani dialects with search and translation facilities in 14 different target languages.
As a writer of popular (linguistic) science, and as the subject of a documentary film on his life and work, Professor Dan Everett's research on Amazonian languages like Pirahã has widely influenced popular understanding and debate about the relations between language, mind and culture. The spectacular, and sometimes controversial, conclusions of his fieldwork, theoretical and popular writings challenge the claim that all human beings are endowed with an innate language faculty and challenge the ways in which cultural values are constructed.
Research in Modern Languages linguistics at Exeter explores language use and variation, especially in spoken varieties of French and Italian. It has impacted on educational practices (Impact 1), helped encourage social cohesion (Impact 2), and enhanced public appreciation of language (Impact 3). The French-based research has informed language learning in H.E. and schools, and featured in online training resources and the mass media. It features significantly on University courses (UK and abroad). Aspects of the research have contributed to shaping educational and policy initiatives in Italy and France, aimed at immigrant communities or designed to improve social cohesion.
By 2008, Welsh language policy was failing to deliver consistent bilingual public services in Wales. Research at Cardiff University's School of Welsh helped UK and Welsh Government policy-makers understand the weaknesses and inconsistencies of the language regime. The research also made policy-makers aware of alternative regimes and legislation in state-wide and devolved governments overseas. Outcomes based on Cardiff recommendations include:
Dr Julia Sallabank's research into Guernsey's little-studied indigenous language, Guernesiais, has greatly informed language planning and policy on the island, particularly with regard to teaching methods and raising awareness of the language among the population. Moreover, her documentation of Guernesiais, specifically the recording of audio samples, constitutes a significant contribution to the preservation of Guernsey's identity and cultural heritage. Sallabank's broader expertise on the revitalisation of endangered languages has also been solicited by language officials elsewhere, notably Jersey, the Isle of Man and New Caledonia, and resulted in her participation in UNESCO's Panel of Experts on language diversity.
Mosetén is an endangered language spoken by approximately 800 indigenous people in the foothills of the Bolivian Andes. Many Mosetén children only learn the majority language, Spanish.
Research at UWE Bristol has resulted in the development of language materials for the Mosetenes, bilingual educators and other stakeholders. It has enabled bilingual education programmes, and inspired a new generation of Mosetén speakers. It has therefore had a direct influence in avoiding linguistic and cultural loss, and has helped the Mosetenes to preserve the intrinsic value of their language and culture, also raising the group's profile in Bolivia and beyond.
Global linguistic diversity is under threat; the theoretical and descriptive work of the Surrey Morphology Group (SMG) raises public awareness of linguistic diversity and produces traditional and digital resources used and valued by communities where endangered languages are spoken.
There is growing recognition of the many reasons, scientific and social, why the loss of linguistic diversity matters. Here we report on our impact on different communities, focussing in particular on Archi, an endangered language of the highlands of Daghestan (Russia). Our Dictionary of Archi, with pictures of cultural artefacts, has changed perceptions of the cultural and social value of this small language, both for the speakers of Archi and for those of surrounding larger languages. In its digital version, our dictionary has brought Archi into global awareness.
The research of Professor Paul Simpson and Dr Joan Rahilly has informed and enhanced the broader awareness and understanding of English language in the context of secondary level education in Northern Ireland, and has had particular influence on both clinical and developmental assessment of language use. The end users who have benefited from this research include (i) schools, colleges and lifelong learning, (ii) health and well-being agencies, and (iii) voluntary organisations and charities. The main achievements can be summarised as:
Rock researches the comprehensibility and effect on readers and hearers of police language. She has deployed this research in a long-term collaboration with South Wales Police (SWP) and their associated agencies, such as trainers and interpreters. Rock has used her research findings to offer tailor-made solutions to a range of specific problems that SWP have identified in their communications with the public. So as to build capacity rather than creating long-term dependency, she places strong emphasis on acquainting the in-house staff sufficiently with her research to enable them to understand the potential options available, and to contribute to developing the best outcomes. Her interventions focus on written and spoken communications with the public relating to complaints, victim care, interviewing and interpreting. Outcomes have been major revisions to texts and permanent modifications to individual and organisational practices.