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Professor John Tomlinson produces world-leading research on the cultural dimensions of the globalization process. His research findings influence policy at an international level, shape professional and public understanding of the consequences of globalization and encourage public debate about international cooperation. Tomlinson has acted as a consultant to national and international bodies including UNESCO and the BBVA Foundation (Banco Bilbao Vizcaya Argentaria) in Madrid, influencing their thinking, policies and practices. He has shaped cultural practitioners' understanding of the cultural consequences of globalization through presentations to cultural bodies such as Impakt Arts Festival Utrecht and the Royal Institute of British Architects (RIBA).
Research undertaken by Professor John Holden of City University London on cultural diplomacy and cultural value has had a direct impact on cultural policy-makers both nationally and internationally. In the UK it has impacted specifically on the funding of cultural diplomacy activity and the operations of Arts Council England and the Department for Culture, Media and Sport. Internationally advice has been sought by politicians and cultural administrators around the world including the Chief Executive of the Ministry of Culture in New Zealand, Alberta's Minister of Culture and the Chairs of the main cultural organisations in Hong Kong. Through this, Holden has: (i) provided expert advice to governmental, third sector and private organisations in relation to cultural policy; (ii) influenced directly the thinking of senior government ministers in relation to arts and culture; (iii) proposed new ways of thinking about the methods and mechanisms by which culture and creative practice are supported through the distribution of public funds; (iv) contributed to the enhancement of frameworks supporting the creative industries, which in turn has aided economic prosperity for a range of individuals and organisations; and (v) helped creative industry professionals and those who support them to adapt to changing cultural values.
Research by Taylor, Pratt and Burns Owen Partnership formed the basis of a new Framework for Cultural Statistics, published in 2009 by UNESCO. The direct route to impact can be evidenced by the extent to which UNESCO formally adopted the researcher's proposed recommendations and revisions to the 1986 Framework, including a new category "Performance and Celebration". The Framework, which monitors and measures cultural trends at national and international level, provides policy-relevant data for UNESCO and member states to conceptualise, categorise and analyse culture and to assess the impact and relevance of cultural policies and initiatives.
The research of Professor Paul Simpson and Dr Joan Rahilly has informed and enhanced the broader awareness and understanding of English language in the context of secondary level education in Northern Ireland, and has had particular influence on both clinical and developmental assessment of language use. The end users who have benefited from this research include (i) schools, colleges and lifelong learning, (ii) health and well-being agencies, and (iii) voluntary organisations and charities. The main achievements can be summarised as:
University of Manchester (UoM) sociologists have responded to escalating policy interest in the cultural and creative industries as generators of social and economic value; developing a more complex analysis of the significance of these sectors for understanding social inequality. Through a distinctive form of `cultural class analysis' (CCA), three key impacts are generated. Firstly, co-producing the BBC `Great British Class Survey' (GBCS) as a major public sociology intervention on understandings of `class'. Secondly, influencing new market research frameworks. Thirdly, applying CCA within the cultural sector, challenging policy understandings of how class inequalities are bound up with cultural participation. In a period of austerity and sharply increasing social, cultural and economic inequality, these impacts have successfully provoked renewed media and public engagement with issues of class division.
Tourism is a major industry, worth £32 million annually to the Orkney economy. Cruise ships are a crucial component of Orkney's tourism industry (source: Orkney Harbours; VisitScotland Orkney Office). An average of 70 ships call at Kirkwall each year. In 2009 Orkney was in danger of losing its status as the UK's premier port of call and bookings were down for 2010, not least, as our research indicated, because there was a great shortage of language speaking guides. As a result of our research publications and expertise, CNS was approached by Orkney Harbours and other stakeholders in December 2009 to create a new Scottish Tourist Guide Association (STGA) Orkney Green Badge programme with language training. The Scottish Tourist Guides Association is the only provider of professional training for guides in Scotland, with both national (Blue Badge Guides) and regional (Green Badge Guides) qualifications. The course was highly successful due to its immersive approach to cultural heritage, which was a direct result of the interdisciplinary focus of the underpinning research, and its use of educational technology. It resulted in a multidisciplinary qualification with a highly marketable language component which allowed 28 people to set up their own businesses.
Professor David Crystal's world-leading research on language policy, diversity and usage, conducted at Bangor since 2000, has led to a transformation in terms of public and political attitudes, both nationally and internationally, towards the nature and use of language in public and private discourse. In particular, the research has led, since 2008, to an increased awareness of linguistic diversity, changes to governmental policies on language, and the development of the world's first targeted online advertising technology, which today indexes billions of impressions across 11 languages to provide real-time data services in the emerging online advertising world.
University of Huddersfield research into intercultural exchange and cultural constructions of identity has led to technical innovations in composition and performance, giving vibrancy to work that has been taken up by some of the world's pre-eminent orchestras and soloists and so reaching a broad international audience. These studies have contributed to the policy work of an international think- tank, Cologne's Akademie der Künste der Welt, leading to greater participation in the arts among youth and artists from disadvantaged communities, and have also benefited Australian secondary school students in bringing a discussion of Indigenous culture into curricula in creative composition.
The primary beneficiaries of Glasgow Caledonian University (GCU) research into the Gaelic cultural economy are Gaelic-speaking communities in Scotland. Additional beneficiaries are the Scottish broadcast media and their Gaelic-speaking viewing public. The research has:
Dr Christopher Hall's research on second language (L2) lexical development stressed the hybrid nature of lexical mental representation in learners of English. This led him to reflect more critically on the local experiences and needs of learners and non-native users, and to develop a `plurilithic' account of the ontological ambiguity, unfairness, unhelpfulness, and unsustainability of monolithic conceptions of English for learning/teaching. Informed by this research, Hall (Reader in Applied Linguistics) and colleagues Dr Rachel Wicaksono (Head of the Department of Languages and Linguistics), and Clare Cunningham (formerly Wardman, an ECR and Lecturer in Linguistics) have taken steps to raise awareness of the implications of monolithic thinking among UK and international English Language Teaching (ELT) stakeholders, thereby challenging some firmly established tenets of language education policy.