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Social Marketing for Sustainability: influencing policy and practice for citizen engagement

Summary of the impact

Research undertaken by Dr Barr and colleagues at Exeter has examined pro-environmental behaviour policy and notions of behavioural change for environmental sustainability. This body of research has resulted in three main types of impact: it has informed public policy making, it has promoted product development, and it has informed public debate on the issue of sustainability. These impacts have been achieved through: reports for DEFRA that relate to UK behaviour change policy, collaboration with social marketing businesses that has resulted in mobile application development for UK and EU travellers, and informed public debate around issues of consumer behavioural change and flying. The latter has been achieved through citation by journalists and the instigation of debate in national (UK) and international media outlets.

Submitting Institution

University of Exeter

Unit of Assessment

Geography, Environmental Studies and Archaeology

Summary Impact Type

Economic

Research Subject Area(s)

Economics: Applied Economics
Studies In Human Society: Human Geography

Using artists’ film to develop an innovative film aesthetic that enhances public interest in and awareness of global conflict and geo-politics: John Smith’s Hotel Diaries (2008)

Summary of the impact

Professor of Film John Smith has completed over 30 films, videos and installations since joining UEL in 1984. The non-academic impact of this body of work arises from Smith's innovative narrative and filmic aesthetic, which combines carefully-crafted nonchalance with concerned political consciousness. Smith's videos use ordinary environments to raise awareness of and engagement with geo-political conflict, an approach exemplified by the consideration in his 2008 work Hotel Diaries of conflicts in the Middle East, Afghanistan and Iraq. His work's deceptive informality and casual, playful manner achieves broad public engagement, thereby enhancing UK film's innovative reputation and contributing to national artistic heritage. This achievement has been acknowledged by Smith's receipt of many international awards, notably the 2011 Paul Hamlyn Distinguished Artist Award and 2013 Film London Jarman Award.

Submitting Institution

University of East London

Unit of Assessment

Art and Design: History, Practice and Theory

Summary Impact Type

Cultural

Research Subject Area(s)

Studies In Creative Arts and Writing: Film, Television and Digital Media, Visual Arts and Crafts
Language, Communication and Culture: Cultural Studies

Impact on strategy and institutional memory at the BBC World Service

Summary of the impact

Since 2007, Open University (OU) researchers have been examining the BBC World Service (BBCWS) from the perspectives of its diaspora broadcasters in London and its diaspora audiences worldwide. Multilingual migrants have always enabled the BBCWS to broadcast in many languages, creating a cultural bridge to global audiences. Increasingly, BBCWS audiences themselves are diasporic: living outside territorial `homelands'. The research made the BBC aware of its diasporas for the first time. By demonstrating their significance, it led to changes in BBCWS strategy, editorial practices, human resources management and institutional memory. The historic collaboration between the BBC and the OU has acquired new dimensions.

Submitting Institution

Open University

Unit of Assessment

Sociology

Summary Impact Type

Cultural

Research Subject Area(s)

Studies In Human Society: Sociology
Studies In Creative Arts and Writing: Journalism and Professional Writing
Language, Communication and Culture: Cultural Studies

Taking Analysis into the Crown Court: Challenging Conceptions of Disgust and Morality in Prosecutions of Extreme Pornography and Obscenity

Summary of the impact

(a) contributing to public debate on the various issues relating to pornography;

(b) advising policy makers about pornography, its forms, meanings and consumption;

(c) raising awareness and understanding of pornography among practicing youth, and sexual health, professionals through the organization of various public events;

(d) advising members of the legal profession in relation to pending prosecutions of materials seized under the Obscene Publications Act and provisions within the Criminal Justice and Immigration Act;

(e) informing Defence actions in relation to those prosecutions;

(f) giving expert evidence to the Crown Court in three prosecutions and informing the decisions of the Jury.

Submitting Institution

University of Sunderland

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Legal

Research Subject Area(s)

Studies In Human Society: Other Studies In Human Society
Language, Communication and Culture: Cultural Studies

“We Are the Media”: Enabling Media Citizenship

Summary of the impact

Research from the Creative Futures Institute (CFi) has generated original understandings of how social media has triggered change within the practice of journalism. The evidence shows how findings from 3 inter-related projects were a catalyst for skills development and generated new contributions to civil society and the creative community. Impact is demonstrated across 15 organisations where new community media collectives were developed around the Vancouver 2010 Olympics (W2 Centre & True North Media House) and London 2012 Olympics (#media2012 & #CitizenRelay). UWS research led these organisations to invest £115,000 additional funds and implement these findings in their current work.

Submitting Institution

University of the West of Scotland

Unit of Assessment

Communication, Cultural and Media Studies, Library and Information Management 

Summary Impact Type

Cultural

Research Subject Area(s)

Studies In Human Society: Sociology
Studies In Creative Arts and Writing: Journalism and Professional Writing
Language, Communication and Culture: Communication and Media Studies

Developing Policy and Practice Capacity for Nudging Behaviour Change in Citizens

Summary of the impact

The Centre for Citizenship, Globalisation and Governance (C2G2) at the University of Southampton is at the forefront of increasingly important policy and practice considerations about how to enhance civic behaviour using forms of intervention beyond legislation and taxation. Its research in this field has influenced the UK government's approach to the concept of the Big Society and has helped shape the broader debate on how nudging behaviour change can reshape public service delivery. Through media exposure and engagement in high-level interactions with policymakers, the researchers at Southampton have framed the thinking of governments at all levels, think-tanks and voluntary associations both in the UK and internationally.

Submitting Institution

University of Southampton

Unit of Assessment

Politics and International Studies

Summary Impact Type

Political

Research Subject Area(s)

Studies In Human Society: Policy and Administration, Sociology

7. Cardiff research supports the creation of the UK Climate Change Committee.

Summary of the impact

Research led by the Cardiff School of Psychology first revealed a `governance trap' hindering decisive long-term action by the UK government on climate change. Nick Pidgeon co-authored a Parliamentary Research Report that identified a solution to this problem, which was the creation of an independent expert Committee to advise the government of the day on long-term climate change targets and to evaluate progress. This recommendation was enshrined in the 2008 Climate Change Act, which formalised the scope and composition of the UK Climate Change Committee. Since its inception the committee has shaped the future energy strategy of the UK and devolved administrations. The committee is also providing a blueprint for approaches in other countries.

Submitting Institution

Cardiff University

Unit of Assessment

Psychology, Psychiatry and Neuroscience

Summary Impact Type

Environmental

Research Subject Area(s)

Studies In Human Society: Policy and Administration

From ‘climate refugees’ to climate adaptors

Summary of the impact

Sussex research has contributed to a shift in public policy away from seeing climate-induced migration as an imminent security, health and public order risk (c.f. the Stern Review) towards an understanding that migration can be an important adaptive response to climate vulnerability. Specifically, reference to migration as a potential adaptation to climate change in Paragraph 14f of the Cancun Agreement of UNFCCC in 2010 reflects the nuanced approach stressed in Sussex research; through their work with GO-Science and DFID, and international organisations including the Global Forum on Migration and Development, UNHCR, IOM and the European Commission, Sussex researchers have contributed to the development and implementation of this paragraph, and to a re-framing of international debates.

Submitting Institution

University of Sussex

Unit of Assessment

Geography, Environmental Studies and Archaeology

Summary Impact Type

Societal

Research Subject Area(s)

Environmental Sciences: Environmental Science and Management
Studies In Human Society: Human Geography

From Attitudes to Practices: new Approaches to Climate Change Policy

Summary of the impact

For the last two decades, sociologists at Lancaster have demonstrated the centrality of social organisation and practice for climate change policy. This case study focuses on the impact of Elizabeth Shove's research in particular. Shove's work challenges the prevailing emphasis on individual attitudes and behaviours and shows that the consumption of energy, water and other natural resources is an outcome of shared social practices. Through innovative forms of interaction and collaboration ("working parties"; exhibitions, etc.) Shove has inspired organisations such as WWF, the Environment Agency, DECC, DCLG, DEFRA, the Scottish Government and the International Energy Agency to take social practices seriously as topics of policy, planning and intervention. Individual behavioural models are no longer the only point of reference in policy design.

Submitting Institution

Lancaster University

Unit of Assessment

Sociology

Summary Impact Type

Environmental

Research Subject Area(s)

Medical and Health Sciences: Public Health and Health Services
Education: Specialist Studies In Education
Psychology and Cognitive Sciences: Psychology

Enhancing social and environmental entrepreneurship in Sub-Saharan Africa

Summary of the impact

Complementary strands of research, including the 'Trickle Out Africa' (TOA) Economic and Social Research Council project based in Queen's University Management School, has significantly increased awareness and understanding of social and environmental (SE) enterprises in Sub-Saharan Africa, which is critical to achieving sustainable development and poverty alleviation. The research, by Principal Investigator Dr Diane Holt, has:

  • influenced stakeholder awareness of SE enterprises in the region;
  • provided opportunities for SE enterprises to promote their services globally;
  • facilitated knowledge exchange, knowledge transfer and capacity building between practitioners, NGOs, development agencies, charities, governments, communities and civil society on social and environmental entrepreneurship in Southern and Eastern Africa; and
  • facilitated greater understanding by policy makers and practitioners of the role of SE enterprises in poverty alleviation and sustainable development.

Submitting Institution

Queen's University Belfast

Unit of Assessment

Business and Management Studies

Summary Impact Type

Societal

Research Subject Area(s)

Studies In Human Society: Policy and Administration

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